Casting Rod

GENESIS

The Swiss Army knife of the lineup — 45MM Toray Fiber handles everything from spinnerbaits to jigs.

Length7'0"
PowerMedium-Heavy
ActionFast
Material45MM Toray Fiber
BlankSlate
Line Weight10-17 lb
Lure Weight1/4 - 3/4 oz
GuidesStainless steel
GripSplit grip
ConstructionOne-piece

Perfect For

  • Spinnerbait
  • Chatterbait
  • Jigs
  • Swim Jigs
  • Texas Rig
BRED
$165
Custom PRO
$299
Request Custom

+ $45 flat rate shipping

The Engineering Story

The GENESIS was born from a simple question: if you could only bring one casting rod to the water, what would it need to do? The answer shaped every design decision.

The 45MM Toray Fiber blank delivers outstanding sensitivity — you'll feel the thump of a spinnerbait blade, the tick of a jig on a stump, and the subtle pressure change when a fish inhales your swim jig. Medium-Heavy power with Fast action gives you enough backbone to drive hooks home while maintaining the feel that separates good anglers from great ones.

The slate blank finish pairs with a split grip that reduces weight and puts your hand in direct contact with the blank. Every vibration, every bump, every bite transmits directly to your fingers.

This is the rod that covers 80% of your casting applications. The one you reach for when you're not sure what the fish want. The Swiss Army knife.

Need More Reach? The ATLAS Adds 3 Inches.

Same 45MM Toray Fiber platform at 7'3" for more casting distance and slightly more power.

View ATLAS →