Your technique. Your specifications. Your rod. Every Custom PRO is built from scratch to your exact requirements — from blank selection to the final thread wrap.
Each Custom PRO begins with a proven rod platform, then every component is tailored to your fishing.
$289
Light finesse specialist. Shakey head, drop shot, ned rig, wacky rig.
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$289
Versatile spinning. Drop shot, live bait, twitch baits, light saltwater.
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$299
Versatile casting. Spinnerbait, chatterbait, jigs, swim jigs.
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$299.99
Crankbait specialist. Cranking, lipless, jerkbaits, swimbaits.
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$329
Heavy cover dominator. Flipping, pitching, frogging, punching.
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Tournament distance. Texas rig, jigs, C-rig, spinnerbait, swimbaits.
Request Custom BuildBlank color, thread wraps, guide finish, reel seat, handle configuration, custom decal — your choices, your rod.
Premium guides, premium reel seats, your choice of cork grade or EVA. Built to your specifications.
Triple the BRED warranty. Three years of coverage on materials and workmanship, with direct builder support. Most blanks also come with a limited lifetime warranty from the manufacturer.
Work directly with Brian to match every spec to your fishing. Not a form — a real conversation about your needs.
Tell us about your fishing and we'll recommend the right build. Brian will follow up personally within 48 hours.
Tell us about your fishing — techniques, species, environment. We recommend specifications matched to your needs.
Choose blank, guides, reel seat, handle configuration, thread colors, and custom decal. Brian guides every decision.
Your rod is handcrafted in 4-12 weeks with updates along the way. Ships with a 3-year warranty and your name on it.